As the summer season approaches, Bulgaria extends an invitation shaped not by formal messages, but by shared impressions of places that stay with us. The second edition of the national campaign "A Postcard from…" begins in this spirit, with a focus on cultural destinations across the country.
Among them is the State Cultural Institute Cultural Center “The Palace” - Balchik - a place where architecture, gardens and sea horizon meet in a quiet, distinctive harmony. Set along the coast and surrounded by layered terraces and stone pathways, The Palace naturally becomes part of this national narrative, offering an experience that is both intimate and memorable.
The campaign was launched in the historic town of Hisarya and brings together emblematic sites from across Bulgaria, while also introducing new locations such as St. Anastasia Island and Vrana Palace. Together, they form a diverse cultural map - one that invites discovery through atmosphere, history and personal encounter.
Through digital "postcards", short video stories and a photography contest open until September 1, visitors are encouraged to share their own perspective. At The Palace in Balchik, this perspective often unfolds slowly - in the light over the sea, in the quiet of the gardens, or along the stone terraces that lead from one view to another.
In this way, Bulgaria is presented not only through its landmarks, but through the feeling of being there - and The Palace remains one of those places that is best remembered as a personal experience.
